Complexica a Finalist for 2018 CRN Impact Awards
Back in the ’80s, sales reps migrated their Rolodexes to DOS programs to keep tabs on their top customers and most exciting prospects. Fast-forward 30 years later, and Complexica aims to leapfrog the likes of Salesforce with “Larry”, a ‘Digital Analyst’ in the cloud that is already helping the like of Bunzl, DuluxGroup and PFD Foods to sift through datasets to match the right offers at the right time to the right customers. Complexica
Dulux Group partnered with Complexica for its Customer Opportunity Profiler to make its in-field salespeople more efficient. “[It is] a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights,” says Stephen Mooney, the paint maker’s group sales capability manager.