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Complexica Named Winner of 2018 iAward for Artificial Intelligence & Machine Learning Innovation of the Year

15th June 2018 / News
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Artificial Intelligence/Machine Learning Innovation category at the Australian Information Industry Association (AIIA) iAwards in SA, the nation’s leading awards program for innovation in the digital economy.

"Each year the awards shine a light on the exceptional achievements of those at the forefront of Australian innovation, and the projects shaping our modern economy,” said Rob Fitzpatrick, AIIA CEO. “We're proud to provide recognition and encouragement to people prepared to bring an idea to life, enabled by technology. Whether they're in start-ups, the public sector, community services, academia, or private enterprise, small and large, the work of the finalists is an inspiration to us all."

Click to read the full article on Complexica

Complexica CEO to Speak at Gartner's International CEO Forum

11 May 2018 / News
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that Matt Michalewicz will present at Gartner's International Executive Forum for Chief Executive Officers in Sydney. His keynotes will focus on how Artificial Intelligence is being used within organisations to improve revenue, margin, customer engagement, and competitiveness.

"We've delighted to have Matthew Michalewicz share his insights and views on how Artificial Intelligence and big data is impacting the sales & marketing operation within large organisations," said Heidi Badgery, Director of International Executive Forums at CEB. "At this session, CEB will be sharing research-based insights to identify where and how sales and marketing teams can align to deliver the greatest revenue impact, and on the future of the sales & marketing, in particular the very real impact of automation and artificial intelligence on day-to-day operations."

Click to read the full article on Complexica

Complexica a Finalist for 2018 CRN Impact Awards

12th April 2018 / News
Back in the ’80s, sales reps migrated their Rolodexes to DOS programs to keep tabs on their top customers and most exciting prospects. Fast-forward 30 years later, and Complexica aims to leapfrog the likes of Salesforce with "Larry", a ‘Digital Analyst’ in the cloud that is already helping the like of Bunzl, DuluxGroup and PFD Foods to sift through datasets to match the right offers at the right time to the right customers. Complexica

Dulux Group partnered with Complexica for its Customer Opportunity Profiler to make its in-field salespeople more efficient. “[It is] a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights,” 
says Stephen Mooney,
 the paint maker’s group sales
capability manager.

Click to read the full article on Complexica

Fusion5 to Open Innovation Symposium with Presentation from Complexica CEO on Artificial Intelligence, Big Data, and Disruption

29th March 2018 / News
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that Matt Michalewicz will be the opening keynote speaker at Fusion5's JDE Innovation Symposium, which will provide future-focused companies with the insights they need to harness innovation for optimal success in a digitally evolving environment. During his opening keynote, Matt Michalewicz will cover:

  • how disruption happens and why big companies are at risk 
  • macro trends that are re-shaping industries 
  • what Artificial Intelligence is and how it tries to “mimic” nature 
  • practical examples of applied Artificial Intelligence across various industries 

Click to read the full article on Complexica

The Future of Artificial Intelligence

13th March 2018 / News
Artificial intelligence fascinates most people personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is here. Complexica CEO, Matthew Michalewicz, was “born into it”. The son of an AI scientist, who has written numerous books on the subject, each day Matthew spent time after school at the university where his father worked. The family would even attend artificial intelligence conferences while on holiday!

Click to read the full article on Complexica

Wesfarmers IT Conference to Open with Keynote from Complexica CEO on Artificial Intelligence, Big Data, and Disruption

1st March 2018 / News
Wesfarmers has announced its lineup for speakers for its 2018 IT Conference, with Complexica CEO Matthew Michalewicz opening the event with a keynote on Artificial Intelligence, Big Data, and Disruption. He will be joined by other business leaders at the event, including Paul Bassat, co-founder of SEEK, Square Peg Capital, and Wesfarmers board member, and Anthony Gianotti , Chief Financial Officer of Wesfarmers.

Click to read the full article on Complexica

Complexica CEO to Present at the ADAPT Sales Leader Breakfast Series In Melbourne and Sydney

20th February 2018 / News
Join sales leaders from across various industries at the ADAPT Sales Leader breakfast Series in Sydney (28th Feb) or Melbourne (1st March) titled "How to win the 2018 Sales, Revenue and Margin game.” As a sales leader, it’s crucial to understand the tech trends and market influences driving changes in customer buying behaviour. During a unique breakfast discussion with Matt Michalewicz , you'll discover case studies and live technology examples for:  

  • Increasing the yield on sales resources
  • Increasing customer share of wallet 
  • Reducing non-selling time of sales staff 
  • Gaining a competitive advantage through AI, big data, and advanced analytics 
  • Improving margin through dynamic pricing 
  • Improving salesforce management, control and efficiency

Click to read the full article on Complexica

Selling Tactics And Growth for Exit

1st February 2018 / News

Establishing effective sales and exit strategies can be a struggle for Entrepreneurs and SME businesses. A focus on sales must take priority, in order to maximize the value you have created in your business. Building this ‘value’ is one of the most important steps in preparing your business for exit.

Working with clients who regularly face these challenges, BDO and Kain Lawyers have partnered to deliver a group mentoring program focused on addressing Selling Tactics And Growth for Exit (STAGE).


Speaker, author and entrepreneur Matthew Michalewicz will deliver STAGE over 7 group meetings, between March and September 2018.

The STAGE 2018 program will help entrepreneurs:

  • Define, develop and embed a sales process and culture
  • Develop a formal sales pipeline
  • Increase pipeline size and conversion
  • Increase the selling price-point of products and services
  • Increase margins
  • Learn from sales professionals
  • Understand the exit process
  • Understand how to increase the exit price
  • Prepare to be “exit ready”
  • Meet and learn from entrepreneurs who have successfully exited.

Watch this informational video to learn more about STAGE 2018

“When I did STAGE, the real value I got from it was getting outside my business, taking the opportunity to go through what was actually involved in a sales process. It’s one of the biggest transactions you’ll ever do and it’s really important before you go through the transactions to know what you’re going into…STAGE gave us the safety net of knowledge that we needed walking into that space.”

- Nikki Heywood-Smith, Co-founder and Shareholder at Wellness & Lifestyles Australia

Australian Marketing Institute to Host Complexica CEO on Predictions Panel

9 October 2017 / News
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a panelist at the AMI National Awards for Marketing Excellence. For 35 years, the AMI Awards for Marketing Excellence have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

For more information, please visit: for Sydney, NSW and for Adelaide, South Australia

The Australian Marketing Institute has attracted some of Australia’s finest marketing minds to share their thoughts on the marketing trends they think will define 2018 and re-shape how we approach the future. The Prediction series is an opportunity to gain valuable insider knowledge from some of the industry’s most experienced and engaging thought leaders. Our expert panel will discuss future marketing trends across 5 key areas: Careers, Technology, Customer Experience, Marketing Analytics, and Media Advertising and Communications. 

The Australian Marketing Institute is the preeminent professional association for marketers in Australia, with a purpose to provide cutting-edge marketing theory and practice to fuel progress in the careers of professional marketers. The AMI delivers this through accreditation of tertiary courses, training programs and events, and celebrates marketing excellence through our Awards program.

Complexica CEO Discusses Artificial Intelligence with Marty Switzer on Sky News

9 June 2017 / News
Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

Click to watch the interview on Complexica


"Matthew is an accomplished speaker, but more than that, he presents with the utmost authority and credibility. He has an ability to gauge the mood and interest of the audience, and tailor his comments and presentation to suit."

American Chamber of Commerce

"His experience in technology entrepreneurship, and business in general, allows Matthew to find a way to spark interest and make a connection with everybody in the audience."

Australian Institute for Commercialisation

"After hearing Matthew speak, you gain insight into what makes an entrepreneur tick, what drives him, and what motivates him as a Company Director to take an idea and turn it into a business. He speakers with passion and self belief, and above all, he is entertaining and very easy to listen to."

State Manager, Australian Institute of Company Directors

David Spear

"We got numerous comments about how easy to relate to Matthew was and how inspired people were to take charge of their own goals."

BOC Australia

"Advisers were highly impressed with Matthew Michalewicz and his Five Drivers of Personal and Business Success presentation. This session had the highest average of all sessions from the PD day series and was voted the most valuable plenary session overall and the most useful session overall."

Commonwealth Bank of Australia

"Matthew was an absolute hit at every event we had. His presentation is always delivered with passion and humour, and the feedback from our clients has been great! We would highly recommend Matthew to anyone wanting a keynote speaker."

Colonial First State

"Clear and direct, Matthew Michalewicz is a great speaker who inspires audiences by sharing his experiences and providing good advice."

Director, Slattery IT

Rachel Slattery

"Matthew is one of the most accomplished and sought after speakers on the business circuit who inspires audiences through his confident delivery. His message content is drawn from his vast commercial experiences, providing his audience with a relevant, valuable message in an entertaining manner."

InVenture Partners

"Matthew delivered a keynote that was thought provoking and inspiring, and which set the scene for our whole conference – attendees were still talking about it on the last day. I would certainly look to book Matthew again and have no hesitation in recommending him."

Graham Dear

CEO Leading Edge Buying Groups

"We were absolutely thrilled with Matthew. He was professional, on message, approachable, highly relevant, engaging, value-adding. Our delegates were exceptionally positive, and they were hard to please. Well done."

CEO, Liquor Marketing Group

Doug Misener

"Matthew's presentations provide that rare mix of being both educational and entertaining. He leaves you with core messages and key take-aways that can add value to your business and everyday life. If you are looking to inspire creativity and entrepreneurship, or just a motivational boost, I would highly recommend Matthew as a speaker."

State Manager, Macquarie Private Wealth

Kieran Purcell

"Matthew encapsulates the talented professional speaker who is able to engage and hold the attention of audiences at a level which could best be described as absolute. I highly commend Matthew to any organisation seeking to engage him in the capacity of speaker, confident with the knowledge he will deliver each and every time to the highest expectation!

SA Great

"Matthew is a fine, natural speaker and I have been delighted to engage his services for several important events. Drawing upon a variety of successful experiences, including leadership of several high-tech companies, Matthew is able to convey deep insights into issues such as the commercialisation process and work-life balance in a highly articulate and entertaining fashion."

Pro Vice-Chancellor, University of Adelaide

Dr. Mike Brooks